Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons
By: Dalrymple, Douglas J
.
Contributor(s): Parsons, Leonard J.
Series: Wiley series in management.Publisher: N.Y. : John Wiley, c1990Edition: 5th ed., Int ed.Description: xiii, 958 p. ; 24 cm.ISBN: 0471521930.Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.8 DAL (Browse shelf) | 1 | Available | TBSxx,34001,03,CL | 5000014168 |