Kerin, Roger A.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson - 7th ed. - Engewood Cliffs , N.J. : Prentice Hall , 1995 - xii , 738 p. ; 27 cm.
0205161707
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
658.802 / KER
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson - 7th ed. - Engewood Cliffs , N.J. : Prentice Hall , 1995 - xii , 738 p. ; 27 cm.
0205161707
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
658.802 / KER