Superior customer value in the new economy :

Johnson, William C. 1954-

Superior customer value in the new economy : concepts and cases / William C. Johnson and Art Weinstein. - 2nd ed. - Boca Raton, FL : CRC Press, 2004. - xix, 434 p. : ill. ; 25 cm.

Rev. ed. of: Designing and delivering superior customer value / Art Weinstein and William C. Johnson. 1999.

Includes bibliographical references and index.

1574443569 (hbk.) 9781574443561 (hbk.)


Customer services--Management
Consumer satisfaction.

658.812 / JOH