Food marketing :
Schaffner, David J.
Food marketing : an international perspective / David J. Schaffner, William R. Schroder, Mary D. Earle. - 2nd ed. - Boston : Custom Publishing McGraw Hill, c2003. - xxii, 487 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780070572065 (hbk.) 0070572062 (hbk.) 9780072952889 (pbk.) 0072952881 (pbk.)
Food--Marketing.
338.47664 / SCH 2003
Food marketing : an international perspective / David J. Schaffner, William R. Schroder, Mary D. Earle. - 2nd ed. - Boston : Custom Publishing McGraw Hill, c2003. - xxii, 487 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780070572065 (hbk.) 0070572062 (hbk.) 9780072952889 (pbk.) 0072952881 (pbk.)
Food--Marketing.
338.47664 / SCH 2003