Rossiter, John R.
Advertising communications & promotion management / John R. Rossiter, Larry Percy - 2nd ed. , Intl.ed. - Boston, Mass : McGraw Hill, c1998. - xvi, 640p. ; 26cm. - McGraw-Hill series in marketing .
Includes index
0071155147 (pbk)
Advertising.
Communication in marketing.
Sales promotion.
659.1 / ROS
Advertising communications & promotion management / John R. Rossiter, Larry Percy - 2nd ed. , Intl.ed. - Boston, Mass : McGraw Hill, c1998. - xvi, 640p. ; 26cm. - McGraw-Hill series in marketing .
Includes index
0071155147 (pbk)
Advertising.
Communication in marketing.
Sales promotion.
659.1 / ROS