| 000 -LEADER |
|---|
| fixed length control field |
01064nam a2200289 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls001212760 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226120934.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218 1998 mau 00 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071155147 (pbk) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201906031639 |
| Level of effort used to assign nonsubject heading access points |
dianafitri |
| Level of effort used to assign subject headings |
201102181222 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200511151654 |
| Level of effort used to assign classification |
chon ling |
| Level of effort used to assign subject headings |
200506241350 |
| Level of effort used to assign classification |
mas |
| -- |
200407271848 |
| -- |
VLOAD |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
ROS |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rossiter, John R. |
| 9 (RLIN) |
6646 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising communications & promotion management / |
| Statement of responsibility, etc. |
John R. Rossiter, Larry Percy |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. , Intl.ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Mass : |
| Name of publisher, distributor, etc. |
McGraw Hill, |
| Date of publication, distribution, etc. |
c1998. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 640p. ; |
| Dimensions |
26cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
McGraw-Hill series in marketing |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Australian Degree Programme : 24210T |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales promotion. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Percy, Larry. |
| Relator term |
(j.a.) |
| 9 (RLIN) |
6647 |
| 920 ## - Programme |
|---|
| Programme |
MC(USM) : 200039, 200037, 200038, 200053, 200054, 200055, 200482 |
| 921 ## - Programme |
|---|
| Programme |
AUDP : 55062, 55063, 56617, 56618, 56619, 57389 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
173486 |
| Koha biblioitemnumber |
173486 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
3703:20100518 |
