Assael, Henry.
Consumer behavior and marketing action / Henry Assael. - 6th ed. - Cincinnati, Ohio : South-Western College Pub., 1998. - xviii, 718 p. : ill. ; 24 cm.
0538867701
Consumer behavior.
Marketing research.
658.8342 / ASS
Consumer behavior and marketing action / Henry Assael. - 6th ed. - Cincinnati, Ohio : South-Western College Pub., 1998. - xviii, 718 p. : ill. ; 24 cm.
0538867701
Consumer behavior.
Marketing research.
658.8342 / ASS