Burnett, John.
Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty. - Upper Saddle River, N. J. : Prentice Hall, c1998 - xxxv, 730 p. ; 26 cm.
0132690853
Advertising campaigns
Communication in marketing
658.8 / BUR
Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty. - Upper Saddle River, N. J. : Prentice Hall, c1998 - xxxv, 730 p. ; 26 cm.
0132690853
Advertising campaigns
Communication in marketing
658.8 / BUR