Taylor's Library

Introduction to marketing communication : (Record no. 173668)

000 -LEADER
fixed length control field 00782cam a2200217 a 4500
001 - CONTROL NUMBER
control field vtls001232760
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200226120940.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110218s1998 nju 00 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0132690853
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201701041408
Level of effort used to assign nonsubject heading access points pushpa
Level of effort used to assign subject headings 201102181251
Level of effort used to assign classification VLOAD
-- 200407271849
-- VLOAD
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number BUR
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Burnett, John.
245 10 - TITLE STATEMENT
Title Introduction to marketing communication :
Remainder of title an integrated approach /
Statement of responsibility, etc. John Burnett, Sandra Moriarty.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N. J. :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c1998
300 ## - PHYSICAL DESCRIPTION
Extent xxxv, 730 p. ;
Dimensions 26 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising campaigns
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Moriarty, Sandra E.
Fuller form of name (Sandra Ernst)
9 (RLIN) 6786
920 ## - Programme
Programme MC(USM) 200041, 200042, 200043, 200252, 200253, 200254
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 173668
Koha biblioitemnumber 173668
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Barcode Date last seen Date last checked out Copy number Uniform Resource Identifier Koha item type Public note
          Taylor's Library-TU Taylor's Library-TU 2004-07-27 4 5000034496 2019-12-12 2015-06-29 1 Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 3 Main Collection SOMAC,37003,03,CL
          Taylor's Library-TU Taylor's Library-TU 2004-07-27 6 5000034017 2019-12-12 2011-09-16 1 Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 3 Main Collection SOMAC,37003,03,CL
          Taylor's Library-TU Taylor's Library-TU 2004-07-27 7 5000034500 2019-12-12 2013-05-20 1 Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 3 Main Collection SOMAC,37003,03,CL
          Taylor's Library-TU Taylor's Library-TU 2004-07-27 9 5000034498 2019-12-12 2018-07-23 1 Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 3 Main Collection SOMAC,37003,03,CL
          Taylor's Library-TU Taylor's Library-TU 2004-07-27 6 5000034554 2019-12-12 2011-09-09 1 Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 3 Main Collection SOMAC,37003,03,CL
          Taylor's Library-TU Taylor's Library-TU 2004-07-27 9 5000034555 2019-12-12 2011-11-15 1 Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 3 Main Collection SOMAC,37003,03,CL