Sissors, Jack Z.
Advertising media planning / Jack Z. Sissors, Lincoln Bumba. - 5th ed. - Lincolnwood, Ill. : NTC Business Books, c1996.
xiv, 514 p. ;
0844235008
Advertising media planning.
659.111 / SIS
Advertising media planning / Jack Z. Sissors, Lincoln Bumba. - 5th ed. - Lincolnwood, Ill. : NTC Business Books, c1996.
xiv, 514 p. ;
0844235008
Advertising media planning.
659.111 / SIS