Dibb, Sally, 1963-
The marketing planning workbook : effective marketing for marketing managers / Sally Dibb, Lyndon Simkin and John Bradley. - London : Routledge, 1996 - xxx, 224 p. : ill. ; 24 cm.
0415118913
Marketing--Planning.
658.802 / DIB
The marketing planning workbook : effective marketing for marketing managers / Sally Dibb, Lyndon Simkin and John Bradley. - London : Routledge, 1996 - xxx, 224 p. : ill. ; 24 cm.
0415118913
Marketing--Planning.
658.802 / DIB