Marketing : concepts and strategies /
Sally Dibb, Lyndon Simkin ... [et al.]
- 2nd. European ed.
- Boston, Mass. : Houghton Mifflin, 1994.
- xxxiv, 802 p. ; 25 cm.
0395669286
Marketing.
658.8 / MAR
0395669286
Marketing.
658.8 / MAR