000 -LEADER |
fixed length control field |
00728cam a2200217 a 4500 |
001 - CONTROL NUMBER |
control field |
vtls001374660 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200226121021.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110218s1994 mau 00 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0395669286 |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201209061453 |
Level of effort used to assign nonsubject heading access points |
izani |
Level of effort used to assign subject headings |
201204031018 |
Level of effort used to assign classification |
izani |
Level of effort used to assign subject headings |
201102181334 |
Level of effort used to assign classification |
VLOAD |
-- |
200407271854 |
-- |
VLOAD |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
MAR |
245 00 - TITLE STATEMENT |
Title |
Marketing : |
Remainder of title |
concepts and strategies / |
Statement of responsibility, etc. |
Sally Dibb, Lyndon Simkin ... [et al.] |
250 ## - EDITION STATEMENT |
Edition statement |
2nd. European ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Boston, Mass. : |
Name of publisher, distributor, etc. |
Houghton Mifflin, |
Date of publication, distribution, etc. |
1994. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxxiv, 802 p. ; |
Dimensions |
25 cm. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Dibb, Sally, |
Dates associated with a name |
1963- |
9 (RLIN) |
11440 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Simkin, Lyndon, |
Dates associated with a name |
1961- |
9 (RLIN) |
11441 |
920 ## - Programme |
Programme |
SABD : 522265, 521153, 521152 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
174966 |
Koha biblioitemnumber |
174966 |