Levinson, Jay Conrad.
Guerrilla advertising : cost-effective tactics for small-business success / Jay Conrad Levinson. - Boston, Mass. : Houghton Mifflin, 1994. - xi, 283 p. ; 23 cm.
0395687187
Advertising--Cost effectiveness.
Small business--Management.
659.1 / LEV
Guerrilla advertising : cost-effective tactics for small-business success / Jay Conrad Levinson. - Boston, Mass. : Houghton Mifflin, 1994. - xi, 283 p. ; 23 cm.
0395687187
Advertising--Cost effectiveness.
Small business--Management.
659.1 / LEV