Jugenheimer, Donald W.
Advertising media : strategy and tactics / Donald W. Jugenheimer, Arnold M. Barban, Peter B. Turk. - xii, 468 pages : illustrations ; 24 cm
Includes bibliographical references and index.
069711791X
Advertising media planning.
Advertising.
659.1 / JUG
Advertising media : strategy and tactics / Donald W. Jugenheimer, Arnold M. Barban, Peter B. Turk. - xii, 468 pages : illustrations ; 24 cm
Includes bibliographical references and index.
069711791X
Advertising media planning.
Advertising.
659.1 / JUG