Advertising media : strategy and tactics / Donald W. Jugenheimer, Arnold M. Barban, Peter B. Turk.
By: Jugenheimer, Donald W
.
Contributor(s): Barban, Arnold M | Turk, Peter B.
Publisher: Dubuque, Iowa : WCB Brown & Benchmark, [1992]Copyright date: ©1992Description: xii, 468 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 069711791X.Subject(s): Advertising media planning | AdvertisingDDC classification: 659.1
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 6 |
659.1 JUG (Browse shelf) | 1 | Available | SOMAC,37000,03,GR | 5000032644 |
Includes bibliographical references and index.