Miller, Kenneth E.
Fundamentals of marketing / Miller and Layton. - 4th edition - xvii, 856 pages ; 25 cm. + 1 CD-ROM (4 3/4 in.)
Other authors include William J. Stanton and Michael J. Etzel Accompanied by 1 CD-ROM : How to prepare a marketing plan [by] David Waller.
0074707647 (paperback) 0074707892 (CD-ROM)
Marketing--Case studies.
Marketing--Australia--Case studies.
Marketing.
658.8 / MIL
Fundamentals of marketing / Miller and Layton. - 4th edition - xvii, 856 pages ; 25 cm. + 1 CD-ROM (4 3/4 in.)
Other authors include William J. Stanton and Michael J. Etzel Accompanied by 1 CD-ROM : How to prepare a marketing plan [by] David Waller.
0074707647 (paperback) 0074707892 (CD-ROM)
Marketing--Case studies.
Marketing--Australia--Case studies.
Marketing.
658.8 / MIL