| 000 -LEADER |
|---|
| fixed length control field |
01709cam a2200433 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls001545560 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226121118.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218t20002000at 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0074707647 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0074707892 (CD-ROM) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201809071441 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201603071122 |
| Level of effort used to assign classification |
pushpa |
| Level of effort used to assign subject headings |
201603071121 |
| Level of effort used to assign classification |
pushpa |
| Level of effort used to assign subject headings |
201408061138 |
| Level of effort used to assign classification |
patrick |
| -- |
200407271901 |
| -- |
VLOAD |
| 040 ## - CATALOGING SOURCE |
|---|
| Description conventions |
rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
MIL |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Miller, Kenneth E. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Fundamentals of marketing / |
| Statement of responsibility, etc. |
Miller and Layton. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Sydney : |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill Book Co. Australia, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2000. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2000. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 856 pages ; |
| Dimensions |
25 cm. + |
| Accompanying material |
1 CD-ROM (4 3/4 in.) |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Other authors include William J. Stanton and Michael J. Etzel |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Accompanied by 1 CD-ROM : How to prepare a marketing plan [by] David Waller. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Diploma in Business: MKTD101 |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Business Leadership: Management Fundamentals : BOH4M |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
12102 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Geographic subdivision |
Australia |
| Form subdivision |
Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Etzel, Michael J. |
| 9 (RLIN) |
2696 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Layton, R. A. |
| Fuller form of name |
(Roger Alexander), |
| Dates associated with a name |
1934- |
| 9 (RLIN) |
95887 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Stanton, William J. |
| 9 (RLIN) |
2695 |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
How to prepare a marketing plan |
| 920 ## - Programme |
|---|
| Programme |
SOC : 23328 |
| 921 ## - Programme |
|---|
| Programme |
CPU : 62255 |
| 922 ## - Programme |
|---|
| Programme |
ADTP : 92126, 92127, 97017 |
| 923 ## - Programme |
|---|
| Programme |
UNISA : 54836, 55017, 55018, 55019, 55020, 55021, 55662, CD831, CD832, CD833, CD834, CD835, 57124, 57125, 57126, 57127, 57128, 57129, 57130, 57131, 57132, 57133, 57712 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
176756 |
| Koha biblioitemnumber |
176756 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
4700:20050128 |
