Cravens, David W.
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden - 6th ed., Int ed. - Boston [Mass.] : Singapore : Irwin/McGraw-Hill ; McGraw-Hill Book Co, 2000 - xvi, 624 p. ; 26 cm. - Irwin/McGraw-Hill series in marketing .
Includes 1 computer disk (3 1/2 in.) : Excel templates by Victoria Crittenden to accompany Strategic marketing management cases, 6/e by Cravens, Lamb and Crittenden. cThe McGraw-Hill Companies, 1998. ISBN 007116175D
0071161759
Marketing--Case studies.
658.802 / CRA
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden - 6th ed., Int ed. - Boston [Mass.] : Singapore : Irwin/McGraw-Hill ; McGraw-Hill Book Co, 2000 - xvi, 624 p. ; 26 cm. - Irwin/McGraw-Hill series in marketing .
Includes 1 computer disk (3 1/2 in.) : Excel templates by Victoria Crittenden to accompany Strategic marketing management cases, 6/e by Cravens, Lamb and Crittenden. cThe McGraw-Hill Companies, 1998. ISBN 007116175D
0071161759
Marketing--Case studies.
658.802 / CRA