Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden
By: Cravens, David W
.
Contributor(s): Crittenden, Victoria Lynn [(j.a.)] | Lamb, Charles W [(j.a.)].
Series: Irwin/McGraw-Hill series in marketing. Publisher: Boston [Mass.] : Singapore : Irwin/McGraw-Hill ; McGraw-Hill Book Co, 2000Edition: 6th ed., Int ed.Description: xvi, 624 p. ; 26 cm.ISBN: 0071161759.Subject(s): Marketing -- Case studiesDDC classification: 658.802
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 1 |
658.802 CRA (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000019382 |
Includes 1 computer disk (3 1/2 in.) : Excel templates by Victoria Crittenden to accompany Strategic marketing management cases, 6/e by Cravens, Lamb and Crittenden. cThe McGraw-Hill Companies, 1998. ISBN 007116175D