Perreault, William D., Jr.
Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy - 13th ed. - Boston, Mass. : Irwin/McGraw-Hill, c1999 - xxiv, 791, 31 p. ; 29 cm. - Irwin/McGraw-Hill series in marketing .
Accompanied by : Applications in basic marketing : clippings from the popular business press. 1998-1999 ed. / William D. Perreault Jr., E. Jerome McCarthy, (ix, 176 p. ; 26 cm.), c1993. ISBN 0075610280 Includes 1 computer laser optical disc (4 3/4 in.) : Student CD-ROM to accompany Basic marketing : a global managerial approach. 13th ed. William D. Perreault Jr., E. Jerome McCarthy. ISBN 0072281480
0071158332 (Int.ed.) 0256209820
Marketing--Management.
658.8 / PER
Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy - 13th ed. - Boston, Mass. : Irwin/McGraw-Hill, c1999 - xxiv, 791, 31 p. ; 29 cm. - Irwin/McGraw-Hill series in marketing .
Accompanied by : Applications in basic marketing : clippings from the popular business press. 1998-1999 ed. / William D. Perreault Jr., E. Jerome McCarthy, (ix, 176 p. ; 26 cm.), c1993. ISBN 0075610280 Includes 1 computer laser optical disc (4 3/4 in.) : Student CD-ROM to accompany Basic marketing : a global managerial approach. 13th ed. William D. Perreault Jr., E. Jerome McCarthy. ISBN 0072281480
0071158332 (Int.ed.) 0256209820
Marketing--Management.
658.8 / PER