Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy
By: Perreault, William D., Jr
.
Contributor(s): McCarthy, E. Jerome (Edmund Jerome) [(j.a.)].
Series: Irwin/McGraw-Hill series in marketing. Publisher: Boston, Mass. : Irwin/McGraw-Hill, c1999Edition: 13th ed.Description: xxiv, 791, 31 p. ; 29 cm.ISBN: 0071158332; 0256209820.Subject(s): Marketing -- ManagementDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 6 |
658.8 PER (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000014100 |
Accompanied by : Applications in basic marketing : clippings from the popular business press. 1998-1999 ed. / William D. Perreault Jr., E. Jerome McCarthy, (ix, 176 p. ; 26 cm.), c1993. ISBN 0075610280
Includes 1 computer laser optical disc (4 3/4 in.) : Student CD-ROM to accompany Basic marketing : a global managerial approach. 13th ed. William D. Perreault Jr., E. Jerome McCarthy. ISBN 0072281480