Keegan, Warren J.
Global marketing / Warren J. Keegan, Mark C. Green. - 2nd ed. - Upper Saddle River, N.J. : Prentice-Hall, c2000 - xxii, 594, [23] p ; 26 cm.
Rev. ed. of : Principles of global marketing. c1997
0130842680
Export marketing--Management--Case studies.
Export marketing--Management
658.848 / KEE
Global marketing / Warren J. Keegan, Mark C. Green. - 2nd ed. - Upper Saddle River, N.J. : Prentice-Hall, c2000 - xxii, 594, [23] p ; 26 cm.
Rev. ed. of : Principles of global marketing. c1997
0130842680
Export marketing--Management--Case studies.
Export marketing--Management
658.848 / KEE