Armstrong, Gary
Marketing : an introduction / Gary Armstrong, Philip Kotler. - Twelfth edition, Global edition - 672 pages : colour illustrations ; 28 cm
Includes bibliographical references and indexes.
9781292016788 (paperback) 1292016787 (paperback)
Marketing.
658.8 / ARM 2015
Marketing : an introduction / Gary Armstrong, Philip Kotler. - Twelfth edition, Global edition - 672 pages : colour illustrations ; 28 cm
Includes bibliographical references and indexes.
9781292016788 (paperback) 1292016787 (paperback)
Marketing.
658.8 / ARM 2015