Marketing : (Record no. 178011)

000 -LEADER
fixed length control field 01114cam a2200313 i 4500
001 - CONTROL NUMBER
control field vtls003257706
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200226121156.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141007t20152015enka b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292016788 (paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1292016787 (paperback)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201809071350
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201503071146
Level of effort used to assign classification pushpa
Level of effort used to assign subject headings 201503021026
Level of effort used to assign classification shuhada
Level of effort used to assign subject headings 201411101221
Level of effort used to assign classification shuhada
-- 201410071415
-- malathy
040 ## - CATALOGING SOURCE
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number ARM 2015
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Fuller form of name (Gary M.)
9 (RLIN) 25595
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title an introduction /
Statement of responsibility, etc. Gary Armstrong, Philip Kotler.
250 ## - EDITION STATEMENT
Edition statement Twelfth edition, Global edition
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Harlow, Essex :
Date of production, publication, distribution, manufacture, or copyright notice Pearson Education Limited,
-- [2015]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2015
300 ## - PHYSICAL DESCRIPTION
Extent 672 pages :
Other physical details colour illustrations ;
Dimensions 28 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 1220
920 ## - Programme
Programme TBF : 213799, 213800, 213801, 213802
921 ## - Programme
Programme UWE : 216224, 216223, 215435, 216225
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 178011
Koha biblioitemnumber 178011
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2700:20141110
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Cost, normal purchase price Total Checkouts Barcode Date last seen Date last checked out Copy number Uniform Resource Identifier Cost, replacement price Koha item type Public note
          Taylor's Library-TU Taylor's Library-TU 2015-01-20 72.04 46 5000156336 2019-12-12 2019-10-07 1 Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 2 72.04 Main Collection TBSxx,34002,03,CL
          Taylor's Library-TU Taylor's Library-TU 2015-01-21 72.04 51 5000156340 2019-12-12 2019-12-11 1 Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 2 72.04 Main Collection TBSxx,37003,03,RM
          Taylor's Library-TU Taylor's Library-TU 2015-01-21 72.04 56 5000156574 2024-05-16 2024-05-02 1 Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 2 72.04 Main Collection TBSxx,37003,03,RM
          Taylor's Library-TU Taylor's Library-TU 2015-01-21 72.04 35 5000156696 2019-12-12 2019-12-10 1 Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 2 72.04 Main Collection TBSxx,37003,03,RM
          Taylor's Library-TU Taylor's Library-TU 2014-11-10 70.00 48 5000160200 2019-12-12 2019-07-04 1 Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 2 70.00 Main Collection TBSxx,08010,03,RM
          Taylor's Library-TU Taylor's Library-TU 2014-11-10 70.00 40 5000160098 2022-11-22 2022-11-15 1 Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 2 70.00 Main Collection TBSxx,08010,03,RM
          Taylor's Library-TU Taylor's Library-TU 2014-11-10 70.00   5000160230 2019-12-12 2017-12-18 1   70.00 Reserve Collection TBSxx,08010,03,RM