000 -LEADER |
fixed length control field |
01114cam a2200313 i 4500 |
001 - CONTROL NUMBER |
control field |
vtls003257706 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200226121156.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
141007t20152015enka b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781292016788 (paperback) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1292016787 (paperback) |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201809071350 |
Level of effort used to assign nonsubject heading access points |
VLOAD |
Level of effort used to assign subject headings |
201503071146 |
Level of effort used to assign classification |
pushpa |
Level of effort used to assign subject headings |
201503021026 |
Level of effort used to assign classification |
shuhada |
Level of effort used to assign subject headings |
201411101221 |
Level of effort used to assign classification |
shuhada |
-- |
201410071415 |
-- |
malathy |
040 ## - CATALOGING SOURCE |
Description conventions |
rda |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
ARM 2015 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Armstrong, Gary |
Fuller form of name |
(Gary M.) |
9 (RLIN) |
25595 |
245 10 - TITLE STATEMENT |
Title |
Marketing : |
Remainder of title |
an introduction / |
Statement of responsibility, etc. |
Gary Armstrong, Philip Kotler. |
250 ## - EDITION STATEMENT |
Edition statement |
Twelfth edition, Global edition |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Harlow, Essex : |
Date of production, publication, distribution, manufacture, or copyright notice |
Pearson Education Limited, |
-- |
[2015] |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
©2015 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
672 pages : |
Other physical details |
colour illustrations ; |
Dimensions |
28 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip. |
9 (RLIN) |
1220 |
920 ## - Programme |
Programme |
TBF : 213799, 213800, 213801, 213802 |
921 ## - Programme |
Programme |
UWE : 216224, 216223, 215435, 216225 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
178011 |
Koha biblioitemnumber |
178011 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
2700:20141110 |