Stevens, Ruth P.
Trade show and event marketing : plan, promote & profit / Ruth P. Stevens. - New York : Thomson , c2005. - xix, 340 p. : ill. ; 24 cm.
Includes index.
Preface . - Acknowledgments. - 1. Introduction to Trade Shows and Corporate Events. - 2. Trade Shows and Corporate Events as a Business Marketing Tool. - 3. Prior Planning: Do It Right The First Time. - 4. All About the Trade Show Booth. - 5 Trade Show Booth Management. - 6. Event Promotions: Before, During, and After. - 7. Business Event Marketing Beyond the Trade Show Booth. - 8. Lead Generation and Qualification. - 9. Lead management and Nurturing. - 10. Press and Publicity. - 11. Post-Event Results Analysis. - 12. Case Studies. - Appendix. - Index.
0324206240 (pbk.)
Trade shows.
Marketing.
658.87 / STE
Trade show and event marketing : plan, promote & profit / Ruth P. Stevens. - New York : Thomson , c2005. - xix, 340 p. : ill. ; 24 cm.
Includes index.
Preface . - Acknowledgments. - 1. Introduction to Trade Shows and Corporate Events. - 2. Trade Shows and Corporate Events as a Business Marketing Tool. - 3. Prior Planning: Do It Right The First Time. - 4. All About the Trade Show Booth. - 5 Trade Show Booth Management. - 6. Event Promotions: Before, During, and After. - 7. Business Event Marketing Beyond the Trade Show Booth. - 8. Lead Generation and Qualification. - 9. Lead management and Nurturing. - 10. Press and Publicity. - 11. Post-Event Results Analysis. - 12. Case Studies. - Appendix. - Index.
0324206240 (pbk.)
Trade shows.
Marketing.
658.87 / STE