| 000 -LEADER |
|---|
| fixed length control field |
01318cam a2200241 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003022615 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226121336.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2005 nyua 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0324206240 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181324 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200605241032 |
| Level of effort used to assign classification |
mas |
| Level of effort used to assign subject headings |
200605151626 |
| Level of effort used to assign classification |
shah_rol |
| Level of effort used to assign subject headings |
200507011528 |
| Level of effort used to assign classification |
kusuma |
| -- |
200506211122 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.87 |
| Item number |
STE |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Stevens, Ruth P. |
| 9 (RLIN) |
103123 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Trade show and event marketing : |
| Remainder of title |
plan, promote & profit / |
| Statement of responsibility, etc. |
Ruth P. Stevens. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Thomson , |
| Date of publication, distribution, etc. |
c2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 340 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface . - Acknowledgments. - 1. Introduction to Trade Shows and Corporate Events. - 2. Trade Shows and Corporate Events as a Business Marketing Tool. - 3. Prior Planning: Do It Right The First Time. - 4. All About the Trade Show Booth. - 5 Trade Show Booth Management. - 6. Event Promotions: Before, During, and After. - 7. Business Event Marketing Beyond the Trade Show Booth. - 8. Lead Generation and Qualification. - 9. Lead management and Nurturing. - 10. Press and Publicity. - 11. Post-Event Results Analysis. - 12. Case Studies. - Appendix. - Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Trade shows. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 920 ## - Programme |
|---|
| Programme |
TCHT: 623444 |
| 921 ## - Programme |
|---|
| Programme |
ADP : 97677 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
181127 |
| Koha biblioitemnumber |
181127 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
7102:20141013 |
