Shaw, Margaret, 1949-
Hospitality sales : a marketing approach / by Margaret Shaw and Susan V. Morris. - New York : John Wiley, c2000. - x, 341 p. : ill. ; 25 cm.
Part 1: Setting the stage.- Part 2 : The players.- Part 3: Personal selling and sales management.- Part 4 : Intermediaries and partnerships.
0471296791
Hospitality industry--Marketing.
647.940688 / SHA
Hospitality sales : a marketing approach / by Margaret Shaw and Susan V. Morris. - New York : John Wiley, c2000. - x, 341 p. : ill. ; 25 cm.
Part 1: Setting the stage.- Part 2 : The players.- Part 3: Personal selling and sales management.- Part 4 : Intermediaries and partnerships.
0471296791
Hospitality industry--Marketing.
647.940688 / SHA