Baker, Kevin, 1949-

Project evaluation and feasibility analysis for hospitality operations / Kevin Baker. - Melbourne: Hospitality Press, 2000. - vii, 248 p. ; 25 cm.

Contents: 1. Introduction 2. The concept stage 3. General market characteristics 4. Analysis of supply and demand 5. The project - physical characteristics and issues 6. Design and construction issues 7. Management and operation 8. The environmental impact study 9. Financial feasibility - capital costs 10. Financial feasibility - revenue/expense projections 11. Capital budgeting and the business plan 12. Franchises 13. Presentation of the project evaluation 14. Example - the Manhattan beach project

186250489X


Feasibility studies--Australia.
Hospitality industry--Economic aspects--Australia.
Hospitality industry--Research--Australia.
Marketing research--Australia.

338.476479494 / BAK