Piper, Caroline,
Strategic marketing management : planning, implementation, and control / Caroline Piper. - 1 online resource
Includes bibliographical references and index.
1684696607 9781684696604
Marketing--Management.
Electronic books.
658.8
Strategic marketing management : planning, implementation, and control / Caroline Piper. - 1 online resource
Includes bibliographical references and index.
1684696607 9781684696604
Marketing--Management.
Electronic books.
658.8