Strategic marketing management : planning, implementation, and control / Caroline Piper.
By: Piper, Caroline [author.].
Publisher: New Orleans, LA, US : Wpa, White Press Academic, [2018]Description: 1 online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 1684696607; 9781684696604.Subject(s): Marketing -- ManagementGenre/Form: Electronic books.DDC classification: 658.8 Online resources: An electronic book accessible through the World Wide Web; click to view| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.8 (Browse shelf) | e-book | SHTEx,11713,03,RA,PPT | SHTEx,11727,03,RA,PPT | SHTEx,11720,03,RA,PPT |
Online resource; title from PDF title page (EBSCO, viewed November 21, 2019).
Includes bibliographical references and index.
Master record variable field(s) change: 050, 082, 650