Katz, Helen E.,
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz. - Seventh edition. - 1 online resource (259 pages). - Routledge Communication Series . - Routledge communication series. .
Includes index.
9780429785641 (e-book)
Advertising media planning.
Mass media and business.
Marketing channels.
Electronic books.
659.111
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz. - Seventh edition. - 1 online resource (259 pages). - Routledge Communication Series . - Routledge communication series. .
Includes index.
9780429785641 (e-book)
Advertising media planning.
Mass media and business.
Marketing channels.
Electronic books.
659.111