The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
By: Katz, Helen E [author.].
Series: Routledge communication series: Publisher: New York ; London : Routledge, 2019Edition: Seventh edition.Description: 1 online resource (259 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9780429785641 (e-book).Subject(s): Advertising media planning | Mass media and business | Marketing channelsGenre/Form: Electronic books.Additional physical formats: Print version:: Media handbook : a complete guide to advertising media selection, planning, research, and buying.DDC classification: 659.111 Online resources: An electronic book accessible through the World Wide Web; click to view| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 659.111 (Browse shelf) | e-book | SOMAC,91609,03,RM,PPT |
Includes index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.