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Paid attention :

Yakob, Faris,

Paid attention : innovative advertising for a digital world / Faris Yakob. - Second edition. - xii, 227 pages : illustrations ; 24 cm

Revised edition of the author's Paid attention, 2015.

Includes bibliographical references and index.

ISBN: 9781398602502 9781398602526

Subjects--Topical Terms:
Advertising.
Branding (Marketing)
Electronic commerce

Dewey Class. No.: 659.1 / YAK 2022

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