Connock, Alex,
Media management and artificial intelligence : understanding media business models in the digital age / Alex Connock. - 1 online resource
Includes bibliographical references and index.
Dr Alex Connock is Fellow at the Said Business School, University of Oxford, where he teaches Media and Marketing at BA, MBA and Executive levels, and is co-director of the postgraduate course in Artificial Intelligence for Business. He is also a Lecturer at St Hugh's College, Oxford, teaching General Management. Meanwhile at the UK's National Film & Television School he is Head of Department in Creative Business. At Exeter University, he is Professor in Practice, teaching courses including Digital Marketing and Media and the Metaverse. He has degrees from Oxford University, Columbia University, Salford University and INSEAD. Prior to returning to academia, Alex worked in the media for 25 years in the UK, US and Europe, starting or running multiple businesses in TV production, digital/social content marketing, magazine and advertising. He is Vice Chair of UNICEF UK and a board director of the Halle Orchestra. He has six times been shortlisted in Entrepreneur of the Year awards in the UK.
9781003213611 1003213618 9781000779226 100077922X 9781000779233 1000779238
10.4324/9781003213611 doi
9781003213611 Taylor & Francis
2022022935
Mass media--Management--Data processing.
Artificial intelligence--Industrial applications.
302.23068
Media management and artificial intelligence : understanding media business models in the digital age / Alex Connock. - 1 online resource
Includes bibliographical references and index.
Dr Alex Connock is Fellow at the Said Business School, University of Oxford, where he teaches Media and Marketing at BA, MBA and Executive levels, and is co-director of the postgraduate course in Artificial Intelligence for Business. He is also a Lecturer at St Hugh's College, Oxford, teaching General Management. Meanwhile at the UK's National Film & Television School he is Head of Department in Creative Business. At Exeter University, he is Professor in Practice, teaching courses including Digital Marketing and Media and the Metaverse. He has degrees from Oxford University, Columbia University, Salford University and INSEAD. Prior to returning to academia, Alex worked in the media for 25 years in the UK, US and Europe, starting or running multiple businesses in TV production, digital/social content marketing, magazine and advertising. He is Vice Chair of UNICEF UK and a board director of the Halle Orchestra. He has six times been shortlisted in Entrepreneur of the Year awards in the UK.
9781003213611 1003213618 9781000779226 100077922X 9781000779233 1000779238
10.4324/9781003213611 doi
9781003213611 Taylor & Francis
2022022935
Mass media--Management--Data processing.
Artificial intelligence--Industrial applications.
302.23068