Taylor's Library

Media management and artificial intelligence : (Record no. 189747)

000 -LEADER
fixed length control field 03034cam a2200481 i 4500
001 - CONTROL NUMBER
control field on1341399455
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230526160906.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu---unuuu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220730t20232023enk ob 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2022022935
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency OCLCF
-- TYFRS
-- N
--
Modifying agency YDX
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781003213611
Qualifying information electronic book
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1003213618
Qualifying information electronic book
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781000779226
Qualifying information electronic book
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 100077922X
Qualifying information electronic book
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781000779233
Qualifying information electronic book
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1000779238
Qualifying information electronic book
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781032100951
Qualifying information hardcover
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781032100944
Qualifying information paperback
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code 10.4324/9781003213611
Source of number or code doi
035 ## - SYSTEM CONTROL NUMBER
System control number 3427559
-- (N
-- )
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1341399455
037 ## - SOURCE OF ACQUISITION
Stock number 9781003213611
Source of stock number/acquisition Taylor & Francis
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.23068
Edition number 23/eng/20220817
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Connock, Alex,
Relator term author.
245 10 - TITLE STATEMENT
Title Media management and artificial intelligence :
Remainder of title understanding media business models in the digital age /
Statement of responsibility, etc. Alex Connock.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Abingdon, Oxon ;
-- New York, NY :
Name of producer, publisher, distributor, manufacturer Routledge,
Date of production, publication, distribution, manufacture, or copyright notice 2023.
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2023
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
545 0# - BIOGRAPHICAL OR HISTORICAL DATA
Biographical or historical data Dr Alex Connock is Fellow at the Said Business School, University of Oxford, where he teaches Media and Marketing at BA, MBA and Executive levels, and is co-director of the postgraduate course in Artificial Intelligence for Business. He is also a Lecturer at St Hugh's College, Oxford, teaching General Management. Meanwhile at the UK's National Film & Television School he is Head of Department in Creative Business. At Exeter University, he is Professor in Practice, teaching courses including Digital Marketing and Media and the Metaverse. He has degrees from Oxford University, Columbia University, Salford University and INSEAD. Prior to returning to academia, Alex worked in the media for 25 years in the UK, US and Europe, starting or running multiple businesses in TV production, digital/social content marketing, magazine and advertising. He is Vice Chair of UNICEF UK and a board director of the Halle Orchestra. He has six times been shortlisted in Entrepreneur of the Year awards in the UK.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on online resource; title from digital title page (viewed on November 17, 2022).
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media
General subdivision Management
-- Data processing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Artificial intelligence
General subdivision Industrial applications.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Main entry heading Connock, Alex.
Title Media management and artificial intelligence
Place, publisher, and date of publication Abingdon, Oxon ; New York, NY : Routledge, 2023
International Standard Book Number 9781032100951
Record control number (DLC) 2022022934
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://ezproxy.taylors.edu.my/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3427559
Public note An electronic book accessible through the World Wide Web; click to view
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 189747
Koha biblioitemnumber 189747
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Date last seen Price effective from Koha item type Public note
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