The strategy and tactics of pricing :
Nagle, Thomas T., 1951-
The strategy and tactics of pricing : a guide to growing more profitably. - Seventh edition / Thomas T. Nagle, Georg Müller, Evert Gruyaert. - 412 pages : illustrations (black and white) ; 26 cm
Previous edition: published as by Thomas T. Nagle, Georg Müller. 2018.
Includes bibliographical references and index.
9781032016818
Pricing.
Marketing--Decision making.
Profit.
658.816 / NAG 2024
The strategy and tactics of pricing : a guide to growing more profitably. - Seventh edition / Thomas T. Nagle, Georg Müller, Evert Gruyaert. - 412 pages : illustrations (black and white) ; 26 cm
Previous edition: published as by Thomas T. Nagle, Georg Müller. 2018.
Includes bibliographical references and index.
9781032016818
Pricing.
Marketing--Decision making.
Profit.
658.816 / NAG 2024