The strategy and tactics of pricing : a guide to growing more profitably.
By: Nagle, Thomas T [author.]
.
Contributor(s): Müller, Georg [author.] | Gruyaert, Evert [author.] | Nagle, Thomas T. Strategy and tactics of pricing. Sixth edition.
Publisher: New York ; London : Routledge, Taylor & Francis Group, 2024Edition: Seventh edition / Thomas T. Nagle, Georg Müller, Evert Gruyaert.Description: 412 pages : illustrations (black and white) ; 26 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781032016818.Subject(s): Pricing | Marketing -- Decision making | ProfitDDC classification: 658.816
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.816 NAG 2024 (Browse shelf) | Being Processed | SHTEx,94603,03,RA | 5000174028 |
Previous edition: published as by Thomas T. Nagle, Georg Müller. 2018.
Includes bibliographical references and index.