Hollifield, C. Ann,
Media analytics : understanding media, audiences, and consumers in the 21st century / edited by C. Ann Hollifield, Amy Jo Coffey. - 1 online resource
9780429506956 0429506953 9780429015878 0429015879 9780429015854 0429015852 9780429015861 0429015860
10.4324/9780429506956 doi
Mass media--Audiences.
Mass media--Economic aspects.
Data mining.
Mass media--Research--Methodology.
302.23
Media analytics : understanding media, audiences, and consumers in the 21st century / edited by C. Ann Hollifield, Amy Jo Coffey. - 1 online resource
9780429506956 0429506953 9780429015878 0429015879 9780429015854 0429015852 9780429015861 0429015860
10.4324/9780429506956 doi
Mass media--Audiences.
Mass media--Economic aspects.
Data mining.
Mass media--Research--Methodology.
302.23