| 000 -LEADER |
|---|
| fixed length control field |
01696cam a22004458i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
9780429506956 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
FlBoTFG |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240418133127.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230210s2023 nyu ob 001 0 eng |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
OCoLC-P |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
OCoLC-P |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780429506956 |
| Qualifying information |
(ebook) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0429506953 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780429015878 |
| Qualifying information |
(electronic bk. : PDF) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0429015879 |
| Qualifying information |
(electronic bk. : PDF) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780429015854 |
| Qualifying information |
(electronic bk. : Mobipocket) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0429015852 |
| Qualifying information |
(electronic bk. : Mobipocket) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780429015861 |
| Qualifying information |
(electronic bk. : EPUB) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0429015860 |
| Qualifying information |
(electronic bk. : EPUB) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781138581036 |
| Qualifying information |
(hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781138581050 |
| Qualifying information |
(paperback) |
| 024 7# - OTHER STANDARD IDENTIFIER |
|---|
| Standard number or code |
10.4324/9780429506956 |
| Source of number or code |
doi |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1370248915 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC-P)1370248915 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23 |
| Edition number |
23/eng/20230213 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hollifield, C. Ann, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Media analytics : |
| Remainder of title |
understanding media, audiences, and consumers in the 21st century / |
| Statement of responsibility, etc. |
edited by C. Ann Hollifield, Amy Jo Coffey. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York, NY : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2023. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Source |
rdacarrier |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| General subdivision |
Audiences. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| General subdivision |
Economic aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Data mining. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| General subdivision |
Research |
| -- |
Methodology. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Coffey, Amy Jo, |
| Relator term |
author. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://ezproxy.taylors.edu.my/login?url=https://www.taylorfrancis.com/books/9780429506956 |
| Public note |
An electronic book accessible through the World Wide Web; click to view |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
190923 |
| Koha biblioitemnumber |
190923 |
