Clow, Kenneth E.,
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow and Donald Baack. - Ninth edition. Global edition. - 469 pages : color illustrations ; 28 cm
Includes bibliographical references and index.
9781292411217 129241121X 9781292411200 1292411201
Advertising.
Communication in marketing.
659.1 / CLO 2022
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow and Donald Baack. - Ninth edition. Global edition. - 469 pages : color illustrations ; 28 cm
Includes bibliographical references and index.
9781292411217 129241121X 9781292411200 1292411201
Advertising.
Communication in marketing.
659.1 / CLO 2022