Integrated advertising, promotion, and marketing communications / Kenneth E. Clow and Donald Baack.
By: Clow, Kenneth E [author.]
.
Contributor(s): Baack, Donald [author.].
Publisher: Harlow, England : Pearson Educatiomn Limited, [2022]Copyright date: ©2022Edition: Ninth edition; Global edition.Description: 469 pages : color illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781292411217; 129241121X; 9781292411200; 1292411201.Subject(s): Advertising | Communication in marketingDDC classification: 659.1
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Teaching Resource | Taylor's Library-TU | 659.1 CLO 2022 (Browse shelf) | Available | SOMMx,13607,03,AD | SOMMx,93601,03,AD | 5000172479 |
Includes bibliographical references and index.