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Brand management :

Beverland, Michael,

Brand management : co-creating meaningful brands / Michael Beverland, Pinar Cankurtaran. - Third edition. - xx, 415 pages : color illustrations ; 24 cm

Includes bibliographical references and index.

ISBN: 9781529616972 9781529616989

Subjects--Topical Terms:
Brand name products.
Branding (Marketing)

Dewey Class. No.: 658.827 / BEV 2024

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