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Brand management : (Record no. 191239)

MARC details
000 -LEADER
fixed length control field 01000nam a2200289 i 4500
001 - CONTROL NUMBER
control field 23244465
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241022134127.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230726senk caua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781529616972
Qualifying information paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781529616989
Qualifying information hardback
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency MY-SjTCS
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number BEV 2024
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Beverland, Michael,
Relator term author.
9 (RLIN) 293624
245 10 - TITLE STATEMENT
Title Brand management :
Remainder of title co-creating meaningful brands /
Statement of responsibility, etc. Michael Beverland, Pinar Cankurtaran.
250 ## - EDITION STATEMENT
Edition statement Third edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London :
Name of producer, publisher, distributor, manufacturer Sage,
Date of production, publication, distribution, manufacture, or copyright notice [2024]
300 ## - PHYSICAL DESCRIPTION
Extent xx, 415 pages :
Other physical details color illustrations ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
9 (RLIN) 202023
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
9 (RLIN) 202024
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Cankurtaran, Pinar,
Relator term author.
9 (RLIN) 307806
920 ## - Programme
Programme SOMAC : 337109, 337110, 337225, 337226
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Barcode Date last seen Uniform Resource Identifier Cost, replacement price Price effective from Koha item type Public note Date last checked out Total Renewals
    Dewey Decimal Classification     Taylor's Library-TU Taylor's Library-TU 11/10/2024 42 238.95   5000175465 11/10/2024 Floor 2, Shelf 2 , Side 1, TierNo 3, BayNo 3 238.95 11/10/2024 Reserve Collection SOMAC,91617,03,RM    
    Dewey Decimal Classification     Taylor's Library-TU Taylor's Library-TU 11/10/2024 42 238.95 1 5000175464 14/01/2026 Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 4 238.95 11/10/2024 Main Collection SOMAC,91617,03,RM 02/01/2026  
    Dewey Decimal Classification     Taylor's Library-TU Taylor's Library-TU 11/10/2024 42 238.95 1 5000175463 25/11/2025 Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 4 238.95 11/10/2024 Main Collection SOMAC,91619,03,RM 20/11/2025  
    Dewey Decimal Classification     Taylor's Library-TU Taylor's Library-TU 11/10/2024 42 238.95 2 5000175462 07/11/2025 Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 4 238.95 11/10/2024 Main Collection SOMAC,91619,03,RM 24/10/2025 1