Advertising & IMC :
Moriarty, Sandra E.
Advertising & IMC : principles & practice / Advertising and IMC Sandra Moriarty, University of Colorado Boulder, Nancy Mitchell, University of Nebraska-Lincoln, Charles Wood, University of Tulsa, William Wells, University of Minnesota. - Global edition Eleventh edition. - 1 online resource : illustrations
Includes bibliographical references and index.
9781292262147 1292262141
Advertising.
659.1
Advertising & IMC : principles & practice / Advertising and IMC Sandra Moriarty, University of Colorado Boulder, Nancy Mitchell, University of Nebraska-Lincoln, Charles Wood, University of Tulsa, William Wells, University of Minnesota. - Global edition Eleventh edition. - 1 online resource : illustrations
Includes bibliographical references and index.
9781292262147 1292262141
Advertising.
659.1