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Advertising & IMC : (Record no. 191722)

MARC details
000 -LEADER
fixed length control field 01865cam a2200433 i 4500
001 - CONTROL NUMBER
control field on1455343888
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241015154804.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu---unuuu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240910s2018 enk o 000 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency N
--
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency N
--
Modifying agency OCLCO
-- N
--
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292262147
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1292262141
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 1292262060
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781292262062
035 ## - SYSTEM CONTROL NUMBER
System control number 3777446
-- (N
-- )
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1455343888
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 23
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Moriarty, Sandra E.
Fuller form of name (Sandra Ernst),
Relator term author.
245 10 - TITLE STATEMENT
Title Advertising & IMC :
Remainder of title principles & practice /
Statement of responsibility, etc. Sandra Moriarty, University of Colorado Boulder, Nancy Mitchell, University of Nebraska-Lincoln, Charles Wood, University of Tulsa, William Wells, University of Minnesota.
246 3# - VARYING FORM OF TITLE
Title proper/short title Advertising and IMC
250 ## - EDITION STATEMENT
Edition statement Global edition
250 ## - EDITION STATEMENT
Edition statement Eleventh edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Harlow, England :
Name of producer, publisher, distributor, manufacturer Pearson,
Date of production, publication, distribution, manufacture, or copyright notice [2019]
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource :
Other physical details illustrations
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
588 0# - SOURCE OF DESCRIPTION NOTE
Source of description note Online resource; title from PDF title page (EBSCO, viewed September 25, 2024).
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mitchell, Nancy,
Dates associated with a name 1950-
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wood, Charles,
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wells, William,
Dates associated with a name 1926-
Relator term author.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Title ADVERTISING & IMC.
Place, publisher, and date of publication [Place of publication not identified], PEARSON EDUCATION Limited, 2018
International Standard Book Number 1292262060
Record control number (OCoLC)1045364833
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://ezproxy.taylors.edu.my/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3777446
Public note An electronic book accessible through the World Wide Web; click to view
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Date last seen Cost, replacement price Price effective from Koha item type Public note
    Dewey Decimal Classification   e-book Taylor's Library-TC Taylor's Library-Perpetual(TC) 05/12/2024 125 1931.70 700000422   05/12/2024 1931.70 05/12/2024 Main Collection SDPSx,83003,03,RM,PPT