Social media for progressive public relations /
Social media for progressive public relations /
edited by Outi Niininen.
- 1 online resource.
- Routledge new directions in PR & communication research .
- Routledge new directions in public relations and communication research. .
Includes bibliographical references and index.
Outi Niininen (Ph.D., M.C.I.M. Chartered Marketer) teaches Digital Marketing at the University of Jyvaskyla School of Business and Economics. Her research explores the use of digital technology across the Expanded Marketing Mix to understand how people interact with surrounding environment. Outi's research has been published in journals such as Industrial Marketing Management, the Journal of Business Research, Tourism Management, Tourism Analysis, the Journal of Travel and Tourism Marketing and the Journal of Services Marketing, and she is the Co-editor-in-Chief for Evolving Pedagogy. Outi edited the Contemporary Issues in Digital Marketing (Routledge, 2022) and she has also won the Education Publishing Awards Australia (EPAA) in the category: Tertiary (Adaptations): Teaching and Learning Resource for her Marketing Principles book in 2015.
9781003177791 1003177794 9781000780277 1000780279 1000780201 9781000780208
10.4324/9781003177791 doi
9781003177791 Taylor & Francis
2022022985
Public relations--United States.
Social media--United States.
Target marketing--United States.
Progressivism (United States politics)
659.20285/4678
Includes bibliographical references and index.
Outi Niininen (Ph.D., M.C.I.M. Chartered Marketer) teaches Digital Marketing at the University of Jyvaskyla School of Business and Economics. Her research explores the use of digital technology across the Expanded Marketing Mix to understand how people interact with surrounding environment. Outi's research has been published in journals such as Industrial Marketing Management, the Journal of Business Research, Tourism Management, Tourism Analysis, the Journal of Travel and Tourism Marketing and the Journal of Services Marketing, and she is the Co-editor-in-Chief for Evolving Pedagogy. Outi edited the Contemporary Issues in Digital Marketing (Routledge, 2022) and she has also won the Education Publishing Awards Australia (EPAA) in the category: Tertiary (Adaptations): Teaching and Learning Resource for her Marketing Principles book in 2015.
9781003177791 1003177794 9781000780277 1000780279 1000780201 9781000780208
10.4324/9781003177791 doi
9781003177791 Taylor & Francis
2022022985
Public relations--United States.
Social media--United States.
Target marketing--United States.
Progressivism (United States politics)
659.20285/4678