Social media for progressive public relations / edited by Outi Niininen.
Series: Routledge new directions in public relations and communication researchPublisher: Abingdon, Oxon ; New York, NY : Routledge, 2023Description: 1 online resourceContent type:- text
- computer
- online resource
- 9781003177791
- 1003177794
- 9781000780277
- 1000780279
- 1000780201
- 9781000780208
- 659.20285/4678 23
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-Perpetual(TC) | 659.20285/4678 (Browse shelf(Opens below)) | e-book | SDPSx,83003,03,RM,PPT |
Includes bibliographical references and index.
Description based upon online resource; title from PDF title page (viewed Nov 15th, 2022).
Outi Niininen (Ph.D., M.C.I.M. Chartered Marketer) teaches Digital Marketing at the University of Jyvaskyla School of Business and Economics. Her research explores the use of digital technology across the Expanded Marketing Mix to understand how people interact with surrounding environment. Outi's research has been published in journals such as Industrial Marketing Management, the Journal of Business Research, Tourism Management, Tourism Analysis, the Journal of Travel and Tourism Marketing and the Journal of Services Marketing, and she is the Co-editor-in-Chief for Evolving Pedagogy. Outi edited the Contemporary Issues in Digital Marketing (Routledge, 2022) and she has also won the Education Publishing Awards Australia (EPAA) in the category: Tertiary (Adaptations): Teaching and Learning Resource for her Marketing Principles book in 2015.