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Marketing metrics :

Farris, Paul,

Marketing metrics : the manager's guide to measuring marketing performance / Paul Farris, Neil Bendle, Phillip E. Pfeifer, David Reibstein. - Pearson FT Press 2020. - 1 online resource

Includes bibliographical references and index.

ISBN: 9780136755241 9780136755319

Subjects--Topical Terms:
Marketing research.
Marketing--Mathematical models.

Index Terms--Genre/Form:
Electronic books.

Dewey Class. No.: 658.8/3

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