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Marketing metrics : (Record no. 191750)

MARC details
000 -LEADER
fixed length control field 01587cam a2200385Ma 4500
001 - CONTROL NUMBER
control field on1227698736
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241024123829.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr |||||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200823s2020 enk o 000 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency UKAHL
Language of cataloging eng
Transcribing agency UKAHL
Modifying agency OCLCQ
-- OCLCL
-- N
--
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780136755241
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780136755319
Qualifying information (electronic bk.)
035 ## - SYSTEM CONTROL NUMBER
System control number 3785440
-- (N
-- )
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1227698736
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/3
Edition number 22
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Farris, Paul,
Relator term author.
245 10 - TITLE STATEMENT
Title Marketing metrics :
Remainder of title the manager's guide to measuring marketing performance /
Statement of responsibility, etc. Paul Farris, Neil Bendle, Phillip E. Pfeifer, David Reibstein.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson FT Press
Date of publication, distribution, etc. 2020.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Mathematical models.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bendle, Neil,
Relator term author.
9 (RLIN) 76887
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Pfeifer, Phillip E.,
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Reibstein, David,
Relator term author.
758 ## - RESOURCE IDENTIFIER
Relationship information has work:
Label Marketing metrics (Text)
Real World Object URI https://id.oclc.org/worldcat/entity/E39PCYM7CXjWTdXFQgm36FgD4q
Relationship https://id.oclc.org/worldcat/ontology/hasWork
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://ezproxy.taylors.edu.my/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3785440
Public note An electronic book accessible through the World Wide Web; click to view
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Date last seen Price effective from Koha item type Public note
    Dewey Decimal Classification   e-book Taylor's Library-TU Taylor's Library - Perpetual(TU) 23/11/2024   23/11/2024 23/11/2024 Main Collection SOMMx,13607,03,RA,PPT